The best way YOU can make a LOT of MONEY online is to gobble up as much Google traffic as possible and send them to your offer and/or opt-in forms, acquire the lead, turn the lead into a buyer then up-sell them over and over again, it's a simple business model that has been used by online entrepreneurs for years and will continue to be around for many more years.
Traffic doesn't exist in a vacuum, it all comes from other websites, people don't guess your website name in the URL bar, so to get the most traffic you have to focus on getting traffic from the most popular websites on the Internet, with Google being #1, if you're not focusing on getting the most amount of Google traffic as possible, you're leaving a lot of $$$ on the table that your competitors will happily take from you.
Everyone knows that Google traffic is unlike no other, it's not only free and targeted but it's traffic with Intent meaning they're looking for your product/service! You're not shoving an ad in peoples face's saying "buy me please", instead they're coming to you, this makes a huge difference in your conversion rates and it's why so many of us obsess over high rankings.
Research has shown that over 82% of online buyers that bought something online used Google within an hour before making the purchase!
So how do you rank highly in Google?
Well, there's only so much on-site SEO you can do, ranking highly is 90% backlinking as Google relies heavily on backlinks to determine a sites ranking.
And the game has changed....
Hands down without a doubt, Getting a steady stream of contextual backlinks pointing towards your site is the best backlinking strategy, PERIOD! Any one else who does SEO full time will agree.
Especially after the Google panda update, Google likes to see backlinks embedded in relevant, unique content and likewise penalizes link farm style backlinks, i.e....links with no surrounding relevant unique content, e.g....forum profiles, blog comments, these links aren't as powerful as they once use to be.
You see, Google doesn't have a problem with you creating backlinks to your site as long as you do so in tandem with creating unique content, they're always hungry for new fresh content so they'll index your link if it's surrounded by new content, otherwise they hate just seeing a link on it's own, for e.g...a footer or blogroll link.